|Gary Heerkins, PMP, CPM, CBM, PE – President,
Management Solutions Group, Inc.
As the discipline of project management
edges ever closer to being recognized for being able to lend meaningful
support to companies’ business functions, the business case emerges as
a potentially useful tool in leading that charge. Business cases have been
around for a long time, but are rapidly gaining popularity, as more and
more companies struggle to optimize the application of limited budgets.
The business case is a tool that enables
the thoughtful and thorough analysis of a host of business decisions, such
as project justification and approval, vendor selection, alternative analysis,
and implementation decisions. It then follows that having the ability to
craft a top notch business case will continue to grow as an important contribution
to the project manager’s toolbox. This presentation walks attendees
through the business case process and presents a comprehensive and detailed
outline which describes proper technique in terms of substance, form, and
content for preparing formal business cases on projects. Interested attendees
get to walk away with a template they can begin using the next day.
Prior to founding Management Solutions
Group, Mr. Heerkens managed a wide variety of projects for the Eastman
Kodak Company for more than 20 years. Mr. Heerkens has published
several articles and papers, and recently authored a book on project management
for McGraw-Hill's Briefcase Books series. His upcoming book entitled Essential
Business Skills for Project Managers is due to be published in early 2005.
Mr. Heerkens holds a Master of Business Administration degree from the
Rochester Institute of Technology, and is very active within PMI. He served
three terms as President of the PMI Rochester Chapter (1998-2001), and
was just recently re-elected to the Rochester Board of Directors as President-Elect.
graphs can be downloaded.