January 18, 2005 Holiday Inn Monroe
How to Prepare a Winning Business Case for Your Next Project

PDP Information:
Program Number: C020-18012005
Program Title: "How to Prepare a Winning Business Case for Your Next Project" 
PDUs: 1.5 
Category Type: 3 
Subject Areas 
Knowledge: 10 
Process: 01
Application/Specific Interest Groups: 30 
Activity Sponsor: NJ/PMI Chapter
Gary Heerkins, PMP, CPM, CBM, PE – President, Management Solutions Group, Inc.

As the discipline of project management edges ever closer to being recognized for being able to lend meaningful support to companies’ business functions, the business case emerges as a potentially useful tool in leading that charge. Business cases have been around for a long time, but are rapidly gaining popularity, as more and more companies struggle to optimize the application of limited budgets. 

The business case is a tool that enables the thoughtful and thorough analysis of a host of business decisions, such as project justification and approval, vendor selection, alternative analysis, and implementation decisions. It then follows that having the ability to craft a top notch business case will continue to grow as an important contribution to the project manager’s toolbox.  This presentation walks attendees through the business case process and presents a comprehensive and detailed outline which describes proper technique in terms of substance, form, and content for preparing formal business cases on projects. Interested attendees get to walk away with a template they can begin using the next day.

Prior to founding Management Solutions Group, Mr. Heerkens managed a wide variety of projects for the Eastman Kodak Company for more than 20 years.  Mr. Heerkens has published several articles and papers, and recently authored a book on project management for McGraw-Hill's Briefcase Books series. His upcoming book entitled Essential Business Skills for Project Managers is due to be published in early 2005. Mr. Heerkens holds a Master of Business Administration degree from the Rochester Institute of Technology, and is very active within PMI. He served three terms as President of the PMI Rochester Chapter (1998-2001), and was just recently re-elected to the Rochester Board of Directors as President-Elect.

Gary's view graphs can be downloaded.

Updated: 09Jun09