15Mar2017*

Discover the Versatility of Co-creation!

March 10, 2017 - Breakfast Program - Glaxosmithkline (GSK)


Topic: The 7 Do’s and Don’ts for Co-creation

The slides can be downloaded.

Pictures

PDUs - Leadership 0.5 - Strategic 0.5 

Synopsis: In today's business model, we go through the mundane cycle of discussing what we plan to do, we go off in our vacuum, create something, review it, receive feedback, fix it, repeat. Many times, the process can be frustrating and still deliver unexpected results.

Co-creation techniques are valuable in projects involving collaboration and new, innovative deliverables. In this refreshing talk by Pinaki Kathiari, you'll discover the versatility of co-creation techniques, to expedite the process while gaining valuable insights and fruitful returns.  At the end of the day, these tips will help you better collaborate and be creative together. Additionally finding out how you can incorporate these techniques across departments, employees, customers, suppliers and even your personal lives.
 
You'll walk out with powerful tools to take back to your organization, including: 
  • Knowing why and when you should co-create
  • Getting the right people to the table
  • Facilitating productive co-creation sessions
  • Brainstorming and designing
  • Creating products together
Speaker (live): Pinaki Kathiari, is a founding partner of Local Wisdom, a digital agency that helps companies create and cultivate digital experiences that elevate communication, storytelling, and creativity. With 17 years of experience working with global Fortune companies, conglomerate interactive agencies, startups, and entrepreneurs, Pinaki has honed skills in: digital strategy, user experience design, marketing, communications, and new business development.
 
His agency’s mobile weather app Weatherwise has been mentioned on the NYT Blog, Mashable, and Gizmodo for being highly imaginative and beautifully designed. His B2B Salesforce app, Resource Hero, is the highest rated resource planning and time tracking app on the Salesforce AppExchange.